Pengaruh Produk, Harga, Distribusi Jasa Asuransi Syariah dalam Meningkatkan Loyalitas Nasabah Pada Kantor Agency Pru Cahaya Madani PT. Prudential Makassar
DOI:
https://doi.org/10.58191/jomel.v3i1.121Keywords:
Produk, Harga, Distribusi, LoyalitasAbstract
This study aims to explain the influence of the marketing mix (X) which consists of three variables, namely product, price, distribution on sales (Y). The population of this study was customers of the Agency office pru cahaya madani PT. Prudential Makassar, with a sample determination method using the slovin method and the number of samples studied was 98 respondents (people). The results of the analysis of this study use SPSS which can show the results of the F test and t test. From the F test ( simultaneous test) states that the free variables (X) studied simultaneously have a meaningful influence on increasing the loyalty of sharia insurance customers at the office of the civil service agency PT Prudential Makassar (Y). It is known that the value of Fhitung is 13.403 which means that it is greater than Fhitung than Ftabel (32,198 > 0.05). This means that statistically the product variables, prices, distribution, prudential sharia insurance products simultaneously have a meaningful influence on increasing the loyalty of sharia insurance customers of pt Prudential Makassar. As for the t test (partial test), it is known that the three variables are product, price, distribution, significant product to the loyalty of sharia insurance customers at the agency office pru cahaya madani PT. Prudential Makassar.References
Abdullah, R., Ismail, N., Rahman, A. F. A., Suhaimin, M., & Safie, S. K. (2012). The relationship between store brand and customer loyalty in retailing in Malaysia. Asian Social Science, 8(2), 171-184. doi:10.5539/ass.v8n2p171.
Al Rasyid, H. (2017). Pengaruh kualitas layanan dan pemanfaatan teknologi terhadap kepuasan dan loyalitas pelanggan Go-Jek. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis, 1(2), 210-223. https://doi.org/10.31294/jeco.v1i2.2026.
Anwar,Suroyo. (2009).Pemahaman Individu, Observasi, Checklist, Interview,. Kuesioner dan Sosiometri. Yogyakarta: Pustaka Pelajar
Ari Setyaningrum. (2015). Prinsip-Prinsip Pemasaran. Yogyakarta: CV.Andi Offset
Assauri, Sofyan. (2005). Manajemen Produksi dan Operasi. Jakarta : Lembaga Penerbit FEUI
Azzahra, N. V. (2020). Analisis deskriptif loyalitas pelanggan. Konferensi Riset Nasional Ekonomi, Manajemen, dan Akuntansi I.
Didin Hafidhuddin& Hendri Tanjung, (2003) Manajemen Syariah dalam Praktek Jakarta: Gema Insani
El-Adly, M. I. (2018). Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty. Journal of Retailing and Consumer Service, XXX(XXXX), 1-11. doi:10.1016/j.jretconser.2018.07.007.
Fandy Tjiptono,(2007),Strategi Pemasaran. Edisi kedua,Yogyakarta penerbit Andi
Hadi, Sutrisno.(1989).Metodologi Research JilidI&II. Yogyakarta: Andi Offset.
Husein Umar,(2005). Riset Pemasaran& Perilaku Konsumen.Jakarta:PT Gramedia Pustaka Utama
Http://www.infobanknews.com/2014/12/premi-asuransi-jiwa-didominasi-produk-unit-link
Http://www.prudential.co.id/corp/prudential.in.id/haeder/aboutus/index.html
Http://www.Prudential.co.id/corp/prudential.in.id/header/aboutus/index.ht
Khadka, K., & Maharjan. (2017). Customer satisfaction and customer loyalty (Thesis). Business Management. Retrieved from Cinteria University.
Kotler, P dan Amstrong, G. (2006). Principles of Marketing Eleventh Edition. Pearson Prentice Hall. New Jersey
Kotler, P.(2008) Prinsip-Prinsip pemasaran Edisi 14 jilid 1 Jakarta Erlangga
Kotler, P. (2012). Marketing management, 14 Edition, Pearson Education Limited, England.
Kotler, P dan Keller, K.L. (2016). Manajemen Pemasaran Jilid I. Jakarta Erlangga
Kotler, P dan Amstrong. (2018). Prinsip-prinsip Marketing Edisi Ke Tujuh. Jakarta. Penerbit Salemba Empat.
Margono.(2007). Metodologi Penelitian Pendidikan. Jakarta: Rineka Cipta
Mohammad Nasir,(2003), Metode Penelitian, Jakarta, Ghalia Indonesia.
Nikmah, N., & Ar-Rasyid, G. (2020). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan serta Implikasinya terhadap Loyalitas Pelanggan (Studi Kasus Pada Pelanggan Divisi Local Government Service PT. Telkom Indonesia, Kebon Sirih Jakarta). Junrnal Manajemen FE-UB, 7(1), 47-67.
Nova, R., & Nova, A. (2020). Pengambilan keputusan terhadap kinerja karyawan dan loyalitas pelanggan
Odin, Y., Odin, N., & Valette-Florence, P. (2001). Conceptual and operational aspects of brand loyalty: An empirical investigation. Journal of business research, 53(2), 75-84. https://doi.org/10.1016/S0148-2963(99)00076-4
Rahim, A. G., Ignatius, I. U., & Adeoti, O. E. (2012). Is customer satisfaction an indicator of customer loyalty?. http://ir.unilag.edu.ng:8080/xmlui/handle/123456789/1728
Ridhotullah, Subeki dan Mohammad Jauhar (2015). Pengantar Manajemen. Jakarta: Prestasi Pustaka.
Stanton, W.J. 2001. Prinsip-prinsip Pemasaran. Jilid Ketujuh. Penerbit Erlangga. Jakarta.
Sugiyono (2007), Metodologi Penelitian Bisnis, Jakarta PT. Gramedia,
Sugiyono (2011). Metode penelitian kuntitatif kualitatif dan R&D. Jakarta Alfabeta
Sumarni, Murti dan John Soeprihanto. (2010). Pengantar Bisnis (Dasar-dasar Ekonomi Perusahaan). Edisi ke 5. Yogyakarta: Liberty Yogyakarta.
Suparyanto & Rosad. (2015). Manajemen Pemasaran, Yogyakarta In Media.
Susi, Susanti. (2018) Penerapan Strategi Promosi Asuransi Takaful Keluarga Cabang Bengkulu Dalam Mempertahankan Loyalitas Nasabah. Skripsi: Universitas Bengkulu Fakultas Ekonomi dan Bisnis Islam
Swastha, B. dan Irawan. (2005). Manajemen Pemasaran Modern. Liberty. Yogyakarta.
Syamsuddin. (2017). Penerapan Fungsi-Fungsi Manajemen Dalam Meningkatkan Mutu Pendidikan. Jurnal Idaarah, Vol. I, No. 1.
Tjiptono, (2007) Pemasaran Jasa, Malang: Bayumedia
UPI, Tim Dosen Administrasi Pendidikan. (2014). Manajemen Pendidikan. Bandung: Alfabet
Wongleedee, K. (2020). Role of Customer Loyalty on Employee Performance and Productivity in Pharmacy Business in Thailand. Systematic Reviews in Pharmacy, 11(2), 631-641. doi: 10.5530/srp.2020.2.91.
Yoo, M., & Bai, B. (2013). Customer loyalty marketing research: A comparative approach between hospitality and business journals. International Journal of Hospitality Management, 33, 166-177. https://doi.org/10.1016/j.ijhm.2012.07.009.
Zhao, J., Webb, V., & Shah, P. (2014). Customer loyalty differences between captive and choice transit riders. Transportation Research Record, 2415(1), 80-88.https://doi.org/10.3141/2415-09.
