Creativity and Innovation for the Success of Small and Medium Enterprises (SMEs)
DOI:
https://doi.org/10.58191/jomel.v5i1.347Keywords:
Creativity and Innovation, Business Success.Abstract
This study aims to examine the influence of creativity and innovation on the success of Small and Medium Enterprises in Makassar City. The sample in this study was 100 SMEs engaged in the culinary sector, which were recorded at the Makassar City Cooperative and SME Service. This study found that there was a positive and significant influence of creativity and innovation on the success of culinary SMEs in Makassar City. The largest correlation of creativity and innovation indicators is market trend adjustment with a value of 0.861, then strategy development with a value of 0.813, and finally the product variation indicator with a value of 0.743. These findings indicate that creativity and innovation have a positive and significant influence on the success of culinary SMEs in Makassar City. These two factors greatly help SMEs to be more adaptive in increasing competitiveness and achieving long-term growth.References
Agung, M., & Hendra, H. (2023). Inovasi Produk Dalam Konteks Pemasaran Internasional: Strategi Dan Implementasi. Jurnal Minfo Polgan, 12(2), 2523-2528.
Asmuni, I., & Firdaus, R. (2005). Peranan Pengendalian Berbasis Audit Sistem Informasi untuk Pengembangan Strategi Perusahaan Berbasis Komputer (Suatu Bahasan Teoritis Atas Faktor Penentu Keberhasilan dan Penyimpangan Penerapan Sistem Informasi dalam Suatu Organisasi Usaha). In Seminar Nasional Aplikasi Teknologi Informasi (SNATI).
Alkachvi, M. D. (2019). Pengaruh Kreativitas dan Inovasi produk terhadap Keberhasilan Usaha (Survey pada Pengusaha Sentra Sangkar Burung Sukahaji Bandung) (Doctoral dissertation, Universitas Komputer Indonesia).
Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations: Making progress, making meaning. Research in organizational behavior, 36, 157-183.
Amabile, T. M., Conti, R., Coon, H., Lazenby, J., & Herron, M. (1996). Assessing the work environment for creativity. Academy of management journal, 39(5), 1154-1184.
Carland, J. W., Hoy, F., Boulton, W. R., & Carland, J. A. C. (1984). Differentiating entrepreneurs from small business owners: A conceptualization. Academy of management review, 9(2), 354-359.
Ferreira, M. P., Reis, N. R., & Pinto, C. S. F. (2017). Schumpeter's (1934) influence on entrepreneurship (and management) research. Ferreira, M., Reis, N., & Pinto, C.(2017). Schumpeter’s (1934) Influence on Entrepreneurship (and Management) Research. REGEPE-Revista de Empreendedorismo e Gestão de Pequenas Empresas, 6(1), 04-39.
Firdaus, H., & Mulyono, J. (2023). Pengaruh Harga, Kualitas Produk, Varian Produk, Pelayanan, Promosi Dan Interior Cafe Terhadap Keberhasilan Usaha Pada Sawerandah Lippo Cikarang Bekasi. Jurnal Mirai Management, 8(2), 76-100.
Fillis, I. A. N., & Rentschler, R. (2010). The role of creativity in entrepreneurship. Journal of enterprising culture, 18(01), 49-81.
Grant, A. M. (2013). Give and take: A revolutionary approach to success.
Hisrich, R. D., & Kearney, C. (2013). Managing innovation and entrepreneurship. Sage Publications.
Natuna, D. A., & Rinaldi, R. (2017). The competency of teacher entrepreneurship in teaching. IJEBA (INTERNATIONAL JOURNAL OF ECONOMIC, BUSINESS AND APPLICATIONS), 2(1), 41-52.
Rafli, A. (2022). Pengaruh Variasi Menu Cita Rasa dan Kualitas Pelayanan Terhadap Keberhasilan Usaha Pada Usaha Cafe Rumah 21 Coffee Kota Jambi (Doctoral dissertation, Universitas Jambi).
Runco, M. A. (2014). “Big C, little c” creativity as a false dichotomy: Reality is not categorical. Creativity Research Journal, 26(1), 131-132.
Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). United State of America: The Free Press.
Safitri, I., Salman, D., & Rahmadani, R. (2018). Strategi Pengembangan Usaha Kuliner. Jurnal Sosial Ekonomi Pertanian, 14(2), 183-194.
Wijaya, F. (2019). Formulasi perancangan strategi pengembangan usaha menggunakan analisis SWOT dan business model canvas. Jurnal Ilmu Manajemen Dan Bisnis, 10(2), 205-212.
YASIN, N. A., RIDJAL, S., & JUFRI, M. (2019). Human capital and entrepreneurship and their impact on the productivity of traditional craftsmen. Revista espacios, 40(04).
Zhou, J., & Shalley, C. E. (2008). Expanding the scope and impact of organizational creativity research. Handbook of organizational creativity, 28(1), 125-147.
