Pengaruh Label Halal Terhadap Keputusan Pembelian Produk Minyak Angin Aromaterapi Syifa Care Pada CV. Afsal Makmur

Andi Rifqah Purnama Alam; Andi Tendean

doi:10.58191/jomel.v2i2.85

Authors

Andi Rifqah Purnama Alam STIE TRI DARMA NUSANTARA
Andi Tendean STIE TRI DARMA NUSANTARA

DOI:

https://doi.org/10.58191/jomel.v2i2.85

Keywords:

Label halal, Keputusan Pembelian

Abstract

This study aims to determine the effect of the halal label on consumer purchasing decisions for Syifa care aromatherapy wind oil products at CV. Afsal Makmur. The data used in this study are qualitative and quantitative. The data sources used in this research are primary and secondary data. The method used is descriptive answers to the questionnaire results with a Likert scale and statistical analysis in the form of simple regression analysis, correlation coefficient, coefficient of determination, and t test. the results of a simple regression analysis obtained the equation that is y = 8.137 + 0.49x, which means that there is a positive and significant influence between halal labels on consumer purchasing decisions for Syifa Care aromatherapy wind oil products at CV. Afsal Makmur. The results showed that the analysis of the correlation coefficient rxy 0.549 and r2 xy 0.3014 or 30.14% and obtained tcount of 5.06 is greater than ttable 1.6706 (5.06> 1.6706) with a significant level of 5% ( one side).

References

Al Umar, Ahmad Ulil A. 2020. Pengaruh Label dan Tanggal Kadaluarsa Terhadap Keputusan Produk Sidomuncul. Jurnal Ekonomi & Ekonomi Syariah, Vol. 3, No. 1:641-647.

Asia, A. M. P. S. 2020. Pengaruh Promosi Terhadap Keputusan Pembelian Konsumen Sari Roti Pada PT. Nippon Indosari Corpindo TBK Cabang Outlet Satu Sama LandakMakassar. Skripsi, Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara Makassar

Adinugraha, H. H., & Sartika, M. 2019. Halal Lifestyle Di Indonesia. An-Nisbah: Jurnal Ekonomi Syariah, 5(2), 57-81. https://doi.org/10.21274/an.2019.5.2.layout

Apriyanto, Wahyu. 2019. Pengaruh Kejelasan Labelisasi Halal dan Perilaku Beragama Terhadap Minat Beli Konsumen: Analisis Dua Model Alternatif. Jurnal Ekonomi Islam, Vol. 10, No. 1:201-223.

Assauri, Sofjan. 2004. Manajemen Pemasaran. Rajawali press, Jakarta.

Burhanuddin. 2011. Pemikiran Hukum Perlindungan Konsumen dan Sertifikat halal, (h. 140-h. 142), Universitas Islam Negeri Maulana Malik Ibrahim Maliki Press. Malang.

Desmayonda, A., & Trenggana, A. F. M. 2019. Pengaruh Label Halal Terhadap Keputusan Pembelian Dengan Religiusitas Sebagai Variabel Intervening Di Mujigae Resto Bandung. Ekonomi Dan Bisnis, 12(1), 1-95.

Damiati, dkk. 2017. Perilaku Konsumen. Rajagrafindo Persada, Depok.

Herliani, Yeni., dkk. 2017. Pengaruh Perilaku Konsumen dan Label Halal Produk Makanan Rumah Tangga Terhadap Keputusan Konsumsi Di Palangka Raya: Keluarga Mahasiswa Ekonomi Syariah IAIN Palangka Raya. Jurnal Qardh, Vol. 5, No. 1:60-65.

Hawkins, I. D and D. L Mothersbaugh. 2010. Consumer behavior: building marketing strategy. 11th edition. McGraw Hill, London.

Ismaulina, 2020. Pengaruh Labelisasi-Halal, Citra Merek dan Harga Terhadap Keputusan Pembelian Mie Instant Indomie: Studi Kasus Mahasiswa FEBI IAIN Lhokseumawe. Jurnal Manajerial, Vol. 2, No. 2:185-197.

Kotler, Philip. 2000. Manajemen Pemasaran. Prenhallindo, Jakarta.

Kotler, Philip. 2002. Manajemen Pemasaran (Edisi Millenium) Jilid 2. Edisi 10. PT. Prenhalindo, Jakarta.