[1]
gosal, M. , Lesmana, K., Wiander, B., Molina, N.T., Djiemesha, N. and syam, A. 2025. The Role of Viral Marketing Strategy in Predicting Purchase Intention of Eco-Friendly Fashion Products Among Gen-Z Customers. Jurnal Online Manajemen ELPEI. 5, 1 (Feb. 2025), 1212–1222. DOI:https://doi.org/10.58191/jomel.v5i1.333.