KALIMANTARY, C. R.; DEWI, C. P.; NABILA, N. N.; FADILA, P.; SANAPANG, G. M. The Role of Viral Marketing, Live Streaming, and e-WOM on Purchasing Decisions in Live Streaming E-Commerce. Jurnal Online Manajemen ELPEI, [S. l.], v. 6, n. 1, p. 1839–1851, 2026. DOI: 10.58191/jomel.v6i1.476. Disponível em: https://jurnal.stim-lpi.ac.id/index.php/Jomel/article/view/476. Acesso em: 24 apr. 2026.