WIJAYA, lily; PANDEY, N. T. S. .; KAWUWUNG, K. E.; CHARLESYN; MALAK , M. .; GONARDO , A. V. .; MONALISA. The Influence of Positive and Negative Reasons on Generation Z Consumers’ Attitudes and Purchase Intentions in Online Shopping: A Comparative Study of Search Goods and Experience Goods. Jurnal Online Manajemen ELPEI, [S. l.], v. 6, n. 1, p. 1781–1793, 2026. DOI: 10.58191/jomel.v6i1.488. Disponível em: https://jurnal.stim-lpi.ac.id/index.php/Jomel/article/view/488. Acesso em: 29 apr. 2026.