BUBUNDATU, P.; AZZAHRA, S. .; FICKRY, M. .; NURJANNAH; YUSUF, Y. T. N. . The Influence of Brand Awareness and Customer Experience on the Purchase Decisions of Generation Z in Palopo City. Jurnal Online Manajemen ELPEI, [S. l.], v. 6, n. 2, p. 2084–2094, 2026. DOI: 10.58191/jomel.v6i2.539. Disponível em: https://jurnal.stim-lpi.ac.id/index.php/Jomel/article/view/539. Acesso em: 8 sep. 2026.