[1]
C. R. Kalimantary, C. P. Dewi, N. N. Nabila, P. Fadila, and G. M. Sanapang, “The Role of Viral Marketing, Live Streaming, and e-WOM on Purchasing Decisions in Live Streaming E-Commerce”, JOMEL, vol. 6, no. 1, pp. 1839–1851, Feb. 2026.