ANDI IRWAN; KAMARUDDIN. PENGARUH IKLAN, PROMOSI DAN HARGA TERHADAP EKUITAS MEREK. Jurnal Ekonomi Prioritas, [S. l.], v. 3, n. 1, 2023. Disponível em: https://jurnal.stim-lpi.ac.id/index.php/prioritas/article/view/175. Acesso em: 26 apr. 2026.