Kelelahan Digital Di Era Media Sosial: Studi Tentang Kelebihan Informasi, Kecemasan, Dan Fear Of Missing Out (FOMO)
DOI:
https://doi.org/10.58191/jomel.v5i1.344Kata Kunci:
Kelebihan informasi, Kecemasan, Fear of Missing Out (FOMO), Kelelahan Media SosialAbstrak
Penelitian ini bertujuan untuk menguji pengaruh kelebihan informasi (information overload) dan kecemasan (anxiety) terhadap fear of missing out (FOMO) dan kelelahan media sosial (social media fatigue). Penelitian dilakukan pada 100 responden yang telah mengalami FOMO dan kelelahan media sosial, dengan menggunakan pendekatan kuantitatif. Data dianalisis menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui perangkat lunak WarpPLS versi 8. Hasil penelitian menunjukkan bahwa information overload memiliki pengaruh positif dan signifikan terhadap FOMO dan kelelahan media sosial, sementara anxiety memiliki pengaruh positif dan signifikan terhadap FOMO, tetapi tidak signifikan terhadap kelelahan media sosial. Selain itu, FOMO terbukti memiliki pengaruh positif dan signifikan terhadap kelelahan media sosial. Temuan ini memberikan kontribusi teoritis dengan memperkuat literatur mengenai peran FOMO sebagai mediator dalam hubungan antara information overload dan social media fatigue, serta menggarisbawahi kompleksitas pengaruh kecemasan dalam pengalaman pengguna media sosial. Secara praktis, hasil ini relevan bagi pengelola platform media sosial untuk mengembangkan strategi yang mengurangi dampak negatif dari FOMO dan kelelahan media sosial, seperti desain platform yang lebih sehat dan edukasi pengguna mengenai manajemen waktu di media sosial. Penelitian ini memiliki keterbatasan pada ukuran sampel yang terbatas dan desain cross-sectional, sehingga direkomendasikan penelitian lanjutan dengan populasi yang lebih beragam dan pendekatan longitudinal untuk memperkuat generalisasi dan analisis hubungan sebab-akibat.Referensi
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